Dynamic creative optimization has thus far largely overpromised and underdelivered. Now Facebook is tossing its hat in the ring. Can...
AdOps News
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Purch, publisher of LiveScience and TopTenReviews, added three layers of defense to its anti-fraud system in October. In addition to...
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bird’s-Eye View Twitter is in the early stages of...
The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned.CEO John Roland is "stepping...
IPG took a hit in revenue last quarter as cost-cutting clients opted to forego agency-of-record (AOR) relationships in favor of...
Video platform Connatix raised $15 million in growth equity from Volition Capital on Tuesday.The company had previously raised an undisclosed...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Free Lunch Facebook is testing a product that...