Brands want high-quality mobile inventory – but they don’t have a standard way to define it, they can’t effectively measure...
AdOps News
Charter, the US cable conglomerate second only to Comcast in subscriber count, has made a strategic investment in 605 Group,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The WebMD Is In Your heart will palpitate after...
Alphabet continued its hot growth streak in the second quarter of 2017 with more than $26 billion in total revenue,...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
Apple sits on a trove of first-party customer data through its App Store, everything from credit card information to time-stamped...
The mattress space went from sleepy to startup hot in just years.Utah-based Purple is one of those bed-in-a-box startups trying...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Long Arm A federal trial beginning Monday in...
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half.“The onus that puts on us to...