If you’re an organization in dire need of digital transformation, who ya gonna call?While an enterprise software company might not...
AdOps News
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....
Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Solidarité In France, publishers are joining forces to stave off...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here."It's still early innings" is a common trope among digital ad...
The Guardian UK is taking ownership of its ad stack.“Publishers have given away control of our digital businesses through programmatic....
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...