TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated...
AdOps News
Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing...
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal...
Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission's recently passed broadband...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Welcome to episode No. 8 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.According to Nate Woodman, GM of...
When Bankrate decided to add header bidding late last year, it chose a server-side solution. “When we did our RFI...
Joe Stanhope, VP and principal analyst at Forrester, will discuss the state of the marketing technology ecosystem – and what...
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new...