As part of The Weather Company’s shift to a vertical-based sales organization, it has hired Sarah Ripmaster as VP of...
AdOps News
One of Piera Gelardi’s personal mottos: “Friction creates sparks.” As executive creative director and co-founder of Refinery29, Gelardi is constantly...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Not Quite Programmatic There’s a lot of hype around programmatic TV....
Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly...
Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it...
Nielsen intends to acquire Gracenote, a Tribune-owned company specializing in audio and video content recognition technology, for $560 million, the...
For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think...
Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market...
Agencies live in a dog-eat-dog world, fighting for diminishing brand budgets. How can a new agency compete against giants with huge war...