Publishers looking to grow their addressable audience just got a new way to entice users to share an email address....
Adoption
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for...
New video ad classifications introduced this March--to bring more transparency to what advertisers are buying--are struggling to take hold among...
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool...
Pedigree’s new campaign via Colenso highlights all the challenging elements of living with teenagers and suggests “the only option is...
AUCKLAND, Today: Colenso BBDO has produced a new Pedigree Mars campaign aimed at convincing parents of teenagers to “turn their...
For Nicole Hughey, the most innovative work is the result of transparent and meaningful conversations. Now vp of diversity and...
Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring”...
Pedigree and Colenso BBDO have launched a new adoption campaign, calling on millennials to take a baby step into parenting with...
Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as...