At IAB ALM, adtech insiders say that a glut of emerging protocols won’t fix the challenges of agent-driven advertising —...
Adoption
The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as...
AUCKLAND, Today: Greyhounds stole the spotlight at New Zealand Fashion Week with a one-of-a-kind runway show, part of a bold...
A post on Reddit’s r/adops forum has prompted more questions from the buy side about The Trade Desk’s transition to...
The number of jobs at U.S. ad agencies has remained stagnant in recent years. Adweek Feed
Hard MTN Dew, the alcoholic version of Mountain Dew, is giving consumers the chance to become a father. Adweek Feed
New tariffs on countries like Taiwan (32%) and South Korea (25%) are expected to ripple through the AI supply chain....
Publishers looking to grow their addressable audience just got a new way to entice users to share an email address....
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for...
New video ad classifications introduced this March--to bring more transparency to what advertisers are buying--are struggling to take hold among...