Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

A post on Reddit’s r/adops forum has prompted more questions from the buy side about The Trade Desk’s transition to its new DSP interface, Kokai. Last week, an anonymous Redditor who claims to be an agency media buyer flagged a notification they received in TTD’s platform when trying to create a new campaign using the […]

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