The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming...
Kokai
It seems as if clients are finally listening to the Trade Desk's messaging around its Kokai user interface. After a...
A slide omits that testimonials came from the company's employees. Adweek Feed
The update follows months of grumbling from advertisers. Adweek Feed
A post on Reddit’s r/adops forum has prompted more questions from the buy side about The Trade Desk’s transition to...
The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers,...