The proposal to transition ads.txt into ads.json comes with some major problems, and its benefits can be largely achieved in...
ads.txt
While Publisher Collective didn’t see a positive or negative revenue impact from decluttering its clients' ads.txt, it learned a lot...
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Pub Crawl Ads.txt was created to identify and...
The IAB Tech Lab released a series of new specifications to its ads.txt and sellers.json protocols, the latest effort from...
The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work...
“The Sell Sider” is a column written by the sell side of the digital media community. Programmatic advertising used to...
“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Publishers of all sizes are cutting ties with programmatic resellers. Just as buyers are employing supply-path optimization to eliminate exchanges...