Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad...
adtech
The latest quarterly earnings calls of the few remaining independent ad-tech companies demonstrate the winds of change in digital media....
The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $ 71.3 billion...
Programmatic's "unknown delta"--the recent finding that 15% of ad spend seems to vanish into the ether--has sparked efforts to shine...
"Specless, an ad-tech startup lets advertisers design a single responsive ad campaign that will display properly on any device.” They...