Advanced TV advertising company Cadent announced plans to drop $ 324 million to acquire the performance marketing company AdTheorent. The...
AdTheorent
Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and...
Special purpose acquisition companies have fallen out of favor. But demand-side platform AdTheorent, which went public via SPAC late last...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Theory Ad tech is on fire. AdTheorent is...
Can hyper-localized marketing really drive interaction and sales?For made-to-measure men's suit brand Indochino and healthy foods manufacturer Daiya Foods, the...