The NZ Marketing Association has launched its first ever ‘Advanced Marketing Leadership Programme’ which will see some of New Zealand’s...
Advanced
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant...
Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice Is In For A SPAC-ING Is there another...
Streaming behavior has skyrocketed during the pandemic, and advertisers have been rising to meet that change. “Major catastrophic events don’t...