“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by John Link, VP of sales at AdImpact. There are two distinctly different types of media markets – those that operate with transparency and those that operate with opacity. At one point, there may have been… Continue reading »
The post Advanced TV Advertising Is Desperate For More Transparency appeared first on AdExchanger.
More Stories
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award
Tegel gets heads bobbing with dentsu Aotearoa