“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by John Link, VP of sales at AdImpact. There are two distinctly different types of media markets – those that operate with transparency and those that operate with opacity. At one point, there may have been… Continue reading »
The post Advanced TV Advertising Is Desperate For More Transparency appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected