Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a...
Advertiser Perceptions
If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out...
The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at...
Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for...
Aside from the Trade Desk, which outstrips competitors among agencies, independent DSPs still struggle to differentiate or break out from...
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report,...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...
Most marketers don’t trust the data they’re using and they have no simple way to assess its quality.Of the 80%...