"Brand safety" is a phrase few CMOs want to hear, but many had to grapple with this year as an...
Advertisers
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
It’s a tale that feels as old as time, but only goes back to March: The pandemic has had a...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The TikTok saga continues. The New York Times reports that Chinese-owned TikTok and WeChat will be removed from all United...
Eliminating arbitrage will become even more important after Apple implements its IDFA changes. Realistically, anywhere from 30% to 80% of...
Here’s a little good news from the publishing world for a change: BuzzFeed will restore staff salaries this month and...
In its latest move to support advertisers on its steadily growing platform, TikTok has announced its new Marketing Partner Program...
Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to...
Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make...