“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. APAC: The “P” Is For Programmatic Programmatic now accounts...
With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
When we last checked in with Comcast in April, the company was warning investors that its Q2 revenue hit would...
Streaming behavior has skyrocketed during the pandemic, and advertisers have been rising to meet that change. “Major catastrophic events don’t...
Last week, Google cracked open its black box to divulge its take rates across its buying platforms DV360 and Google...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however,...
In the immortal words of former House speaker Tip O’Neill: “All politics is local.” And the same can be said...