CANNES, France--Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon...
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The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study....
Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the...
For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media....
Advertisers that rely on ad tech vendors to protect them from buying ads on shoddy, offensive or deceptive news content...
Advertisers, are you still watching? Netflix recently released the second installment of its What We Watched Report, which represents 99%...
In recent years, Google has been at the forefront of pushing the boundaries of what is possible. One of its...
The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over...
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images,...