Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its...
Advertisers
Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The...
Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher...
The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of...
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The...
Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers...
It's only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning...
It's never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking...
How do you make sure the biggest sports event of the year is also the biggest media event of the...
The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. According to Forrester...