News Corp’s digital media business has “evolved” away from its reliance on the “volatile” digital advertising market, its chief executive...
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Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note...
Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company...
Hi Readers, James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading! And Merry Glitchmas to those who...
Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly...
Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US...
Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new...
In a virtual seminar hosted by U of Digital on Friday, Madison and Wall principal Brian Weiser and senior analyst...
Are advertisers afraid of the news? Apparently so – especially during election season. The vast majority – 83% – of...
At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad...