The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising –...
Advertisers
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate...
The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the...
Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate and Switch There’s already a lot to...
Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its...
Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The...
Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher...
The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of...
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The...