In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At...
Advertisers
The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across...
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery...
Chief marketing officers are moving in and out of the role at a faster pace than any time in the...
When it comes to NCAA ratings for 2024, it's a whole new game. Sunday's 2024 NCAA women's championship between Iowa...
US state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past...
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $...
It’s never been more necessary to make journalism self-sustainable and save news media from economic collapse. But it feels like...
NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU's latest TV...
Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their...