As Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the...
advertising
Wellington-based advertising creative, Chris Childerhouse, has single-handedly kick-started a campaign that lends a hand, or rather a sock, to Ukraine....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Green Means Go Privacy and sustainability are critical...
After a successful first year, the Master of Advertising Effectiveness programme has partnered with the World Advertising Research Centre (WARC)...
Retail media may still be a nascent industry, but it is quickly becoming integral to retailers’ advertising strategies. And, as...
LONDON & AUCKLAND, Today: UK marketing effectiveness outfit WARC and online learning programme Master of Advertising Effectiveness have joined forces...
Data is the lifeline for digital advertising. As the digital landscape continues to change, so too will data. Whether it's...
Super Bowl ads have long been the biggest spots of the year for brands, the ones that set the tone...
Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps,...