Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of...
advertising
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut...
In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue....
AUCKLAND, Today: Stuff Group and MediaWorks are teaming up, blending their strengths across digital, print, radio, and outdoor media to...
AUCKLAND, Today: oOh!media, NZ’s leading Out of Home media company, is excited to unveil Smart Reach, their next step in...
AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the...
The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check....
A recent trend of false advertising class-action suits has plagued the food and CPG industry. The latest product in the...
Imagine you’re deep into streaming game five of the NBA playoffs. After enduring the same car commercial countless times, frustration...
Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly,...