Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is...
advertising
AUCKLAND, Yesterday: McDonald’s NZ, DDB Group Aotearoa, and OMD New Zealand have partnered with LUMO to transform the way digital...
AUCKLAND, Today: IAB New Zealand released its 2023 Digital Advertising Revenue Report, highlighting a year-on-year growth of 4.3% with total...
Digital advertising has continued to grow despite tough economic conditions, according to industry body IAB New Zealand’s latest Digital Advertising...
Although SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO...
A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The...
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top...
Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for...
AUCKLAND, Today: In today’s ever-expanding world of advertising and media, brands vie for consumer attention. Magnetic, a new data solutions...
Picture this: I'm a business affairs executive working at one of the most well-known creative agencies in the world. I'm...