Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and...
Advertising’s
Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach...
As a New England Patriots fan, I, like many others whose team missed the mark,, am looking forward to the...
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher...
They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time."...
How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on...
Gilbert Gottfried, a comedy legend with one of the most distinct voices in entertainment, has died after a long-term illness....
Atlanta's Creative Circus, one of the ad industry's best-known portfolio schools, announced on LinkedIn today that it would cease offering...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
If you love ads, even a little, it's almost certainly because of Cliff Freeman. Through the 1980s and into the...