Why Quiznos Resurrected the Spongmonkeys, Advertising’s Most Divisive Mascot

They’ve been called “gerbils with birth defects,” “Mr. Potato Rats,” “hell lemurs” and “the weirdest corporate mascot of all time.” Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided customers. While the characters were meme-worthy, there were also reports that they made some children cry. Quiznos’ former agency partner The Martin Agency was…
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