Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding...
adwords
Google on Tuesday revealed two products at Google I/O designed to drive app downloads.The first is the ability to show...
Similar to the capability that Grapeshot provides on MediaMath to perform audience targeting based on people interested in certain keywords,...
Adwords has introduced a new ad type. On the ad upload screen, you will now see ‘Responsive Ad’ next to...
In addition to the list of changes to Adwords that Google announced, they’re throwing out some surprises. One of them...
You can now device target on Adwords. During campaign setup, if you go to the Device settings screen, it previously...