The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cutContinue reading »

The post The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It appeared first on AdExchanger.

Read more

Google Sweetens Ad Options For App Developers And Publishers

Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to show app content in an ad. The second, for game developers, is called Google Play Instant and gives consumers the ability to try the game in an ad unit before downloading it. Read the blogContinue reading »

The post Google Sweetens Ad Options For App Developers And Publishers appeared first on AdExchanger.

Read more