Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and...
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AUCKLAND, Yesterday: We’ve all been there – running out of something essential is the worst. Whether it’s your phone dying...
Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company...
As Nike's new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans....
We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on...
Global online trading provider Pepperstone, and Saatchi & Saatchi New Zealand have brought together top tennis players Daniil Medvedev, Alex...
The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s...
Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine...
Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains....
Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo....