WPP made a bold move last week as the first major company in the ad industry to mandate that its...
Agencies
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until now. After...
Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave...
The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or...
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by...
Twenty-seven. That's how many times I offered a brilliant freelance creative director a full-time job when I was chief creative...
Nielsen has announced the launch of Advanced Audiences in New Zealand, powered by its Consumer & Media Insights arm. The activation is...
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and...
While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that...
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate...