Longtime WPP CEO Martin Sorrell’s abrupt departure Saturday shocked the industry.Sorrell, 73, is the advertising giant’s founding CEO and the...
Agencies
WPP CEO Martin Sorrell stepped down Saturday from the massive agency holding company he founded in 1985 and where he...
Facebook’s decision to shut off partner categories and turn down the spigot of data flowing into and out of its...
Brand safety has become such a hot-button issue for advertisers that competing holding companies and agencies are ditching their territorial...
Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in...
GroupM said Friday that global Chairman Irwin Gotlieb will step back from his role to become a senior adviser to...
Kepler Group, a New York-based agency focused on programmatic, media activation and CRM, revealed Wednesday it has been acquired by...
WPP confirmed Tuesday that its board has hired an independent counsel to investigate CEO Martin Sorrell for misuse of funds...
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard.Previously,...
Accenture Interactive has made a sport of snapping up digital agencies and folding them into its organization, a strategy which...