Martin Sorrell may be out as CEO of WPP, but he’s not done as an entrepreneur yet.“I’m going to start...
Agencies
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GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains...
WPP reported Q1 earnings on Monday for the first time without its founder and long-tenured CEO Martin Sorrell.Since Sorrell’s abrupt...
After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call...
Dentsu Aegis-owned 360i said Wednesday that former president Jared Belsky will become CEO.Belsky was promoted to the new role after...
Despite consumer outrage aimed at Facebook, Publicis Groupe’s sentiment about the platform is status quo.“The impact is not material on...
No other holding company has had its CEO as ingrained as WPP.Now WPP must keep its massive organization, with so...
Longtime WPP CEO Martin Sorrell’s abrupt departure Saturday shocked the industry.Sorrell, 73, is the advertising giant’s founding CEO and the...
WPP CEO Martin Sorrell stepped down Saturday from the massive agency holding company he founded in 1985 and where he...