Dentsu Aegis wants to be a 100% digital-economy business by 2020. To get there, the agency appointed Nigel Morris to...
Agencies
Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s CEO...
Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she...
WPP’s stock is down. And the company’s longstanding chief, Martin Sorrell, isn’t sure if the holding company can do anything...
Ritz Crackers is always looking for out-of-the-box ways to connect with its customers.So when NUE Agency, which develops the music...
Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow...
Mindshare launched a service on Thursday designed to let programmatic planners automate targeting, which lets them create lots of segments...
At agencies, “centers of excellence” are on the outs.Instead, holding companies are moving the specialists who once powered their analytics...
WPP cut its growth outlook from 2% to between flat growth and 1% during its Q2 2017 earnings call on...
Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...