If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I...
Agencies
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and...
AUCKLAND, Today: Campaign’s ‘Global Agency of the Year’ shortlists have been announced, with New Zealand agencies Special and Motion Sickness...
Campaign’s ‘Global Agency of the Year’ shortlists have been announced, and New Zealand agencies, Special & Motion Sickness, are impressively...
Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to...
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang,...
Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s Open Intel Starting in 2019, a...
With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact....
Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic...