AUCKLAND, Today: Millions of what’s raised for this year’s election campaign will go to professional ad agencies advising and booking...
Agencies
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is...
As part of the StopPress series ‘AI – Marketing disruptor or overheated hype?’ Antony Young, Co-Founder of The Media Lab, shares...
AUCKLAND, Friday: Air Vanuatu, the national carrier for Vanuatu, has appointed GTI AU as its PR agency and Redfire NZ...
The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe...
Media agencies don't want to be media agencies anymore, and they haven't for a while. Omnicom Media Group (OMG), the...
The Aotea Centre was abuzz last night as industry leaders and professionals gathered for the highly acclaimed 2023 Beacon Awards....
SYDNEY, Thursday: VMLY&R NZ and Special NZ, and have deservedly earned two of the five finals places in Australia’s Mumbrella...
It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs...