Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly...
Aims
Publishers can reach relevant audiences at scale and with greater specificity through Optable's new planner agent. The post Optable’s New...
The new Napster has teamed with Comex (PPG) Group, the second largest paint manufacturer and distributor in North America, to...
You know that cliche about “what keeps you up at night”? For agency buyers, it’s often procurement. Procurement teams at...
When brands talk about using AI, most describe some version of making content faster, cheaper, or “more personalized.” Heather Salkin...
The Masters of Marketing conference is trying to pivot away from case studies toward forward-looking action Adweek Feed
The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming...
Depop's largest ever U.S. campaign emphasizes that resale fashion is for everyone. Adweek Feed
VML is leading brand creation and design for Ionna, an EV charging network founded by eight automakers. Adweek Feed
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to...