Publishers’ Alliances: Damage Control Or Potential For A Brighter Future?

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, global product and strategy lead, audience activation at GfK. In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend theContinue reading »

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Ad Tech Is Butchering Your User Data

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Alessandro De Zanche, global product lead of data activation at GfK. User data is a paradox in the way it is controlled and used in organizations. For some companies, their useContinue reading »

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