The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google,...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Lame Last year’s Super Bowl ads...
Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser,...
It’s no secret that ad tech players are hedging all bets on connected TV. There are still a lot of...
Safari, Don’t Call It A Comeback Veteran browser developer Bruce Lawson recently penned a manifesto of sorts calling for Apple...
After the pandemic upended 2020's upfronts week, almost all of the regular presenters are returning to their familiar positions on...