The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver's...
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A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The...
Cheil North America is relatively small compared to its holding company counterparts. It boasts 800 employees across seven agencies, but...
In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’...
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Brain Drain” Without AIs Silicon Valley...
Following Elon Musk's $ 44 billion takeover of Twitter and the subsequent layoffs and policy changes that have followed, impersonator...
Podcast listeners bear a striking resemblance to CTV audiences. The majority (62%) of weekly podcast listeners regularly stream ad-supported content,...
For years, data privacy regulators didn’t have the tools – or the teeth – they needed to effectively enforce proper...