Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data...
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A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The...
Cheil North America is relatively small compared to its holding company counterparts. It boasts 800 employees across seven agencies, but...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’...
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works....
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Following Elon Musk's $ 44 billion takeover of Twitter and the subsequent layoffs and policy changes that have followed, impersonator...
Podcast listeners bear a striking resemblance to CTV audiences. The majority (62%) of weekly podcast listeners regularly stream ad-supported content,...