The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions....
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As it experiments with checkout-free and pay-by-palm technology to streamline the shopping experience (and maybe collect some additional user data),...
Certain streaming platforms have been off-limits for advertisers. But that's about to change as Netflix and Disney+ put the finishing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Unbeatable You The podcasting business is colliding...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for...
Amazon's audio livestreaming platform Amp announced its first-ever sports programming, under the brand Fast & Loose, premiering at the Formula...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leaked Sneak Peek The TV industry waits with...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brains, Brawn And Amazon Amazon’s next biggest competitor is...
An interview withLily KnowlesSVP, Sales & Marketing“On TV & Video” is a column exploring opportunities and challenges in advanced TV...
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all...