It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science....
Amazon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Agent Amazon Amazon is on a charm offensive to bring...
Amazon reported slower than usual revenue growth in its earnings report, with overall sales of $59.7 billion in Q1 2019,...
Dentsu Aegis Network launched Sellwin, an Amazon-focused consultancy, on Wednesday. The business is made up of six consultants, with access...
Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching...
Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to...
Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when...
US digital ad spend in 2019 will surpass all traditional advertising for the first time, according to eMarketer’s latest forecast....
As marketers spend more with Amazon, they’re spawning a cottage industry of Amazon-focused ad tech vendors and service partners. Brands...
Amazon’s “Other” category, its miscellaneous revenue segment that consists primarily of advertising, made $3.4 billion in Q4 2018, almost doubling...