Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company...
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In October 2022, Uber formally launched its advertising division in the U.S. promising in-app ads with the power to grab...
The Mind Reader Super Bowl ad from Amazon took home the crown as YouTube's top ad for 2022. Google creative...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pixel Dust A network of website pixels, once the...
We’re halfway through the football season, but streaming sports is just kicking off. The Amazon Prime “Thursday Night Football” show...
Amazon Studios has a new head of marketing. The company named Warner Bros. veteran Sue Kroll as its new chief,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing The Game Amazon took its first real...
With brands pulling back on advertising during this period of economic uncertainty, Snap, Meta and Alphabet have all reported disappointing...
The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions....
As it experiments with checkout-free and pay-by-palm technology to streamline the shopping experience (and maybe collect some additional user data),...