LiveRamp reported an unexpected boost to Q3 revenue, from $ 160 million last year to $ 185 million in 2024,...
Ambitions
Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back...
The question, "Where are you really from?" is often fraught, especially for the more than 100 million displaced people around...
A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The...
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion...
For some, the world of advertising just isn't exciting enough. The always-on-the-move Celeny Da Silva, chief executive of market development...
Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting...
Are retail media networks overhyped? “It’s a very fair question,” says Ali Miller, Instacart’s VP of product management for ads....
Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Outside The Xbox Microsoft is evaluating vendors to...