The CW has some striking changes for its fall lineup. Amid the ongoing Writers Guild of America strike, The CW's...
Amid
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the...
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while...
One of the most storied New York ad agencies is making a big move and changing its name: DDB New...
As WGA picketers and anti-Fox protesters crowded the entrance of the company's upfront presentation Monday afternoon at New York's Manhattan...
This year, it's not your typical upfront week: Paramount is out, Netflix and YouTube are in--and multiple legacy media companies...
LONDON, Today: The Financial Times (via WARC) reports that brands are spending more on TikTok, as the numbers continue to...
Stagwell Inc. continued its growth spree last year despite global economic headwinds, with total revenue up 21% compared to 2021....
Even the House of Mouse isn't immune to the challenging economic climate. When Disney reported a quarterly loss of $...