BuzzFeed is “laser focused” on using AI-generated content to drive audiences to its owned-and-operated platforms and away from social media,...
Amid
Google removed "in-stream" classification from the name of one of its video formats. The change comes at a time when...
CBS's fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back...
The CW has some striking changes for its fall lineup. Amid the ongoing Writers Guild of America strike, The CW's...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the...
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while...
One of the most storied New York ad agencies is making a big move and changing its name: DDB New...
As WGA picketers and anti-Fox protesters crowded the entrance of the company's upfront presentation Monday afternoon at New York's Manhattan...
This year, it's not your typical upfront week: Paramount is out, Netflix and YouTube are in--and multiple legacy media companies...