Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for...
Amobee
Tremor International has been on a journey to rebuild its biz with assets on both the buy and sell sides...
Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video...
The ill-fated (and relatively brief) love affair between telcos and ad tech really is over. On Monday, Singaporean telco SingTel...
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swan Song? Telcos rushed headlong into the ad tech...
It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic...
Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve...
The first rule of ad fraud: If it can be spoofed, it will be spoofed.Bad actors are pretending to be...
Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology.The deal, which closed...