April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Top line Tremor said the deal would enhance its technology offerings and business footprint across its core growth drivers, including its self-service demand-side platform (DSP), CTV and video reach. Between the lines The…
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