Fraudsters Are Masquerading As Real DSPs

The first rule of ad fraud: If it can be spoofed, it will be spoofed. Bad actors are pretending to be legit, demand-side platforms to fool exchange partners and blend in with real ad calls as a way to purvey malware and litter the web with forced redirects. “They weasel their way onto the exchanges,”Continue reading »

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Amobee Closes Videology Deal As The Duo Chart A Course To Take On Advanced TV

Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology. The deal, which closed on Tuesday, marks both the end of a tumultuous few years for Videology and a fresh start for a company that foundered despite solid technology and a shrewd vision. The Videology name will beContinue reading »

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Amobee Wins Videology; Instagram Drives Facebook Traffic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Auction Exit Amobee won the Videology bankruptcy auction this past weekend with a bid of $117.3 million and additional expected payments up to $16.1 million. British broadcaster ITV was also in the bidding for Videology’s assets, driving up the price Amobee had alreadyContinue reading »

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Amobee CEO Kim Perell’s Resilient Rise To The Top

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Kim Perell learned at a young age that it’s OK to fail. “Failure is a great opportunity to learn,” she said. “I saw my parents fail [when I was] growing up. It was moreContinue reading »

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How Del Monte Uses Amobee To Track Shopper Audiences

Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are used to relying on proxy metrics like viewability or engagement. But Del Monte is piloting an Amobee product released Wednesday called Sales Accelerator, which aims to collapse that timeline to about a week and helpContinue reading »

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Publicis Career Vet Katie Ford Tries Out The Tech Side At Amobee

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Media agency vet Katie Ford was looking for a change. Over 23 years at Publicis Groupe, her passion for technology and data in a changing marketing environment had grown. So she left her role as President and Managing Director of Spark Foundry to become marketing solutions provider Amobee’s first ever chief client officer, the companyContinue reading »

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