You know stuff is getting real when the consortiums start forming consortiums.Over the past two years, two scaled initiatives have...
AppNexus
Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of...
In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick...
Even if Google registers its entire product stack with the IAB Europe Transparency and Consent Framework (TCF), there will still...
The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are...
IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on...
The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the...
Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than...
Although video header bidding is still nascent, early adopters are starting to see results.Social-heavy publisher Diply has been using AppNexus’...