Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy...
apps
Twitter allows users to manage the kinds of push notifications they receive from the social networking application. For instance, users...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Fun And Games (For Some) A week ago,...
The BeReal social networking application encourages every user to share one post per day. As people use the BeReal app,...
AppLovin is looking at software as its main cash cow. Going forward, the company plans to prioritize its software platform...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Lost-Gen Apps A working paper submitted to the...
Last September, Facebook introduced the Reels format that originated on Meta sister application Instagram, and Tuesday, people gained the ability...
Twitter began testing a way for iOS users to create their own GIF files using the application's camera. iOS users...
By Margot Miller, Brand Content Manager, Adikteev Apple’s ATT framework continues to make user acquisition and retention campaigns more difficult...
For publishers on the hunt for habitual readers, read-later apps like Pocket have become valuable stalking grounds. The 14-year-old company,...