As surveys show that more Americans than ever are spending time with smart speakers and other voice-enabled devices amid the...
apps
INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $ 1.4 million in pre-seed funding. The...
The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years...
Gaming apps are getting better at beating install fraud. Just 3.8% of paid installs are fraudulent among gaming apps, according...
Users flocked to apps during the first few months of lockdown. Paid acquisition was a bargain thanks to lower ad...
Mosaic Group, IAC's global app division, is probably one of the biggest mobile app developers you’ve never heard of. It...
Mobile performance marketers who work with multiple ad partners spend less to acquire users.A growth marketer who works with five...
Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed.Although...
Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells...
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...