Gaming apps are getting better at beating install fraud. Just 3.8% of paid installs are fraudulent among gaming apps, according...
apps
Users flocked to apps during the first few months of lockdown. Paid acquisition was a bargain thanks to lower ad...
Mosaic Group, IAC's global app division, is probably one of the biggest mobile app developers you’ve never heard of. It...
Mobile performance marketers who work with multiple ad partners spend less to acquire users.A growth marketer who works with five...
Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed.Although...
Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells...
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...
Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition...
Paris-based app retargeting platform Adikteev – think Criteo for apps – snagged $12 million in Series B on Tuesday.The company plans to...
There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel,...