How AT&T Completes Cheddar’s ‘Journey’ Into Every OTT Skinny Bundle In The Country

Cheddar CEO Jon Steinberg will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24. AT&T began rolling out Cheddar across its video platforms DirecTV, DirecTV Now and U-verse TV last month. Cheddar has also broadened its reach on other media over the last few months. AT&T announced the Cheddar deal just days after Axios reported thatContinue reading »

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Why Rovio Is Testing Whether Virtual And Augmented Reality Ads Are For Real

Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing early signs of life. The Finnish mobile games developer Rovio, of “Angry Birds” fame, focuses on performance marketing to drive app downloads, but the company is running pilot campaigns with the AR/VR programmatic tech vendorContinue reading »

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CES 2017 Is Brought To You By The Letters AR, VR And IoT

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Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even though, at the time of this interview, it hadn’t opened yet. It’s his first pilgrimage to CES, and much of what will be displayed at the Las Vegas Convention Center falls into both personal andContinue reading »

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