The Great Connected TV Debate: Subscription- vs. Ad-Supported Models

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Archie Sharma, senior director of corporate strategy at OpenX. To date, the subscription business model has been viewed by some as the gold standard in the over-the-top (OTT) and connected TV (CTV) space, butContinue reading »

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